Entries Tagged 'Seo Tips' ↓

Google reader has been currently modified with a new feature and now it has the capability of creating and tracking RSS feeds for certain pages that don’t offer them. Every website can benefit from this new feed creation tool by Google reader, but here we’ll analyze its role from the SEO perspective.

1) Helps You Monitor Your Website’s Internal Links Removal and Replacing

Successful link building entails tracking and keeping record of all the internal links you’ve attained, particularly if you have spent money buying those links. You’ll be wasting a lot of valuable time if you start examining each of these internal links manually, but Google reader saves your time by telling you what changes a certain web page and endured and which links have been removed or replaced.

2) Helps you Track the source pages you want backlinks from

For link building purposes you mainly look for hubs and pages that are popular. Since these pages are so renowned that many of your competitors may also be linking back to them. Therefore, you can also get links from the same sources as your competitors and track these pages using feed creation tool to identify who your rivals are and what are their activities of link building.

3) Helps you track your link approval

You normally require manual checkup to find which websites have approved on adding your links. This is another time consuming task which can be shorten down by the use of Google Reader feed creation tool which automatically spots when your links has been approved.

4) Helps you examine your client’s website for content changes

Being an SEO services provider, Google reader’s new tool may help you examine your client’s website to check if any updates or content changes have taken place recently. This is a good way to identify mistakes early and prevent them from occurring.

5) Helps you keep a close eye on your competitors

Google reader tool helps you tremendously by letting you track every little movement made by your competitors. If you know who your competitors are, this tool lets you Keep tabs on your competitors hub pages and watch every SEO action they make. Whether your competitor updates content or links to some new page – you’ll instantly know!

Use this new Google reader’s feed creation tool and enhance your SEO efforts manifold.

If you are involved in the act of competitive link analysis with the motive of gaining equal link popularity for a certain link profile your competitors are connected to, you are going in the right direction.

But in this post, apart from analyzing your competitor’s links, we’re exposing an amazing link building strategy you’ll love to try out. The main crux of this strategy is based on the same approach, but it entails probing and examining your own link profiles for link opportunities, particularly the link profiles of your top performing pages.

The basic aim of this act would be to imitate and reproduce the accomplishment of your high ranking page on your less popular one. Here are some steps by which you can explore the link profiles of your top ranking pages and imply the same tactics on your weaker ones:

Step # 1 – Locate Top Performing Pages

The foremost step would be to locate the high performing web pages on your site instead of running individual search queries for your target keywords in Google. You can use Rank Checker, Google Webmaster Tools, and Advanced Web Rankings to track the ranking.

Step # 2 – Generate External Link Analysis Report

After you’ve discovered your highest ranking pages of your website, you can start with link analysis and produce an external link profile report. You can use Yahoo link domain to perform your link reporting and link analysis.

Step # 3 – Generate Internal Link Analysis Report

Don’t focus solely on the external links but also pay attention to internal link building because it may also pass some relevant link juice through your website. You can do this by connecting your link-rich pages with the link-poor pages.  An internal link analysis report will help you determine from your site’s high performing pages are getting their internal link juice from.

Now Reproduce Your Top Ranking Page: Finally it’s time to replicate your link profile with the useful link analysis report you have created. Closely study the report and try your best to gain maximum inbound links from the similar sources that pass link juice to your top performing web pages. This task is sure complicated and requires effective SEO services to be done right.

What are your thoughts about it? Do Share With Us!

Guest blogging is a good strategy practiced by intelligent bloggers in which they interact and exchange ideas with other bloggers, maintain associations with blog readers, and increase traffic volumes of their own personal blogs.

If the question “Why guest blogging?” is bugging you, here are the 30+ reasons that’ll make it a bit less complicated a decision to make. Here goes:

1. Increase your website traffic and visitors
2. Catch attention of potential or could-be customers
3. Work as good link-building for your website
4. Increase your business and brand name
5. Give you the reputation of a professional in your niche
6. Lets you bond with other bloggers
7. Pick the methods used by other bloggers for your own popularity
8. Give inspiration and motivation by looking at other bloggers work
9. Get user feedback on your external activities
10. Extends your range to new communities and topic hubs
11. Establish you in new niches you didn’t know before
12. Make name among other niches for business expansion
13. Discover new business partners
14. Impart your experiences to a large audience base
15. Let you experiment and learn
16. Make you a better and more original writer
17. Enables you to interact with diverse groups
18. Enlarge your overall outlook
19. Enable you to control and manipulate the ones having influence
20. Make your online campaign to go viral
21. Help you develop an inspiring online resume
22. Allow you to facilitate all kinds of audience;
23. Gives you competitive edge
24. Enhances your range and influence
25. Helps you find jobs through building contacts with others
26. Good reputation management strategy
27. Produce valuable and worthy inbound links to increase your search rankings
28. The best strategy to promote your website for FREE
29. Enhances your reputation leading to more conversions for your product or service
30. There are also some SEO-wise benefits attached because higher backlinks promises higher search engine rankings
31. Improves your social media visibility
32. Shows long lasting marketing effects for your website promotion

These are just a few highlighted tips, you can comment in if you have more reasons in mind that make guest blogging this useful and profitable.

A website can be fined or even banned by the search engines in extreme cases. The search engines can now detect duplicate items.

How to identify duplicate content:

Take a fragment of the content and enter it in quotations marks in a search engine. Search engine will detect the content to where it is copied.

Tools for detection of duplications:

Following are the tools for the detection of duplication of content by other websites:

CopyScape:

This copies web pages across the web. It gives an in detail duplicate content research. It offers comprehensive search for plagiarism detection.

Plagiarism checker:

This tool will allow you to enter a keyword, phrase or sentence to search if the same words is entered or used by someone else. This also helps in setting up alerts so it notifies if content is being copied.

Plagiarisms detect:

This tool will detect after analyzing if upload text and word doc files if it is copied. Two documents can be compared side by side in this.

Plagium:

Plagium will show the date of when it was discovered. You may also translate the text for the checking if duplication.

Virante:

It checks internal duplicate content issues.

Webconfs:

This checks the similarities of urls. The lower the percentage the less similar the two pages are.

Know About Other  Duplicate Content Checker Tools ? Let Us Know By Commenting!

Similar to the other ranking factors, Google’s algorithm will now react to the page load speed as announced by Google lately.  This means that it has become increasingly vital to optimize the speed of your websites. In order to cope up with this yet another user usability factor by Google, you need to consider the following seven website speed optimization tools:

Yahoo! YSlow

Among the several web speed optimization tools, YSlow (a Firefox add-on integrated with Firebug) is the most user-friendly and can be equally used by beginners and experts. It not only tells you how to improve your website’s speed, but it also compresses each page’s elements, showing in-depth statistics.

http://developer.yahoo.com/yslow/

Web Page Analyzer

This is a free of cost tool, extremely simple to use. All you have to do is enter a URL to analyze and hit “Submit”. This entails the web Page Analyzer to estimate page size, elements and download time, providing you with a report. Through the recommendations of this report, you can improve your website’s loading time.

http://www.websiteoptimization.com/services/analyze/

Google Page Speed

Similar to YSlow, Google’s Page Speed is also a Firefox/Firebug add-on. Page Speed conducts a series of tests segregated into five categories: optimizing caching, minimizing round-trip times, minimizing request size, minimizing payload size and optimizing browser rendering. After running the tests, you’ll get the statistics for each page and also recommendations to increase loading speed of website.

http://code.google.com/speed/page-speed/

Google Webmaster Tools Site Performance

An insightful tool telling you how fast your pages load, how this speed has changed eventually, evaluate your loading times with other sites, and how you can boost up the loading speed. This tool gives the same advice as Google Page Speed suggests.

http://www.google.com/webmasters/

SmartSprites

Dissimilar to all the other tools, SmartSprites enables you to establish and sustain CSS sprites in your web designs. Using CSS sprites can significantly decrease the number of HTTP requests made for image resources referenced by your site, thereby speeding up your site’s performance.

http://csssprites.org/

Pingdom Tools Full Page Test

Pingdom’s Full Page Test replicates the manner in which a page is loaded in a web browser, showing you how much time it takes to load each object a page, including images, CSS, JavaScripts, RSS, Flash and frames.

http://tools.pingdom.com/

WebPagetest

Initially developed by AOL for its own websites, this tool is now freely accessible by all. Upon entering your URL, a graph will appear, showing your page load performance along with an optimization checklist.

http://www.webpagetest.org/

Do you know about anyother Best Website Speed Optimization Tool ? Do Share with All of Us!

If you’re looking to redesign your website for the coming year, you must not ignore the SEO aspect this time! Make sure your web designer or Web Design Company is expert in designing a website that works well with search engines. Here are 6 redesign SEO tips your developer should know:

Website architecture:

Search engines consider how your site pages are connected together in order to determine their status within the site. This is termed as internal link popularity, or in Google terminology, “internal page rank.” To keep this internal linking high, don’t hide your traffic generating content too deep within the site.

Meaningful content:

When searchers find your industry specific products or services, they usually insert a question into the search bar. To get maximum benefit out of this user action, make sure your website content contains all the answers your potentials are seeking. Also avoid content duplication because this will take you nowhere – neither in terms of search engines, and nor in terms of business value.

Keep up with CMS and URL changes:

Usually the URLs change during redesign because of the new content management system or coding. Normally, search engines may take a little time to index the new URLs and give them the same influence as before. Therefore, it is vital that you redirect all previous URLs to the new ones in order to pass the link popularity of the old URLs onto the new ones, and also make sure that site visitors don’t receive 404-error page.

Navigational Menus:

Links inserted within the navigation menu should be coded SEO-wise. This way they are more visible and index-able. Also, avoid DHTML and Flash as they are completely invisible to the engines.

HTML elements:

To ensure search engine friendliness, instead of using automated process it’s always better to create custom descriptions for your HTML elements including titles, meta Tags, headers, URLs, and ALT Tags.

Session IDs:

To track your website traffic, session IDs work good. If this type of tracking is inherent in your system, use the canonical link element to maintain one URL for every page of content.

Search engine optimization is the need of time. So get your developers updated on these simple SEO tips, and you lay back and relax a high ranking website with volumes of traffic pouring in.

In order to attract loads of traffic to your website or blog, link wheel building may help. What is a link wheel? A link wheel basically builds backlinks to your website or blog’s main page, allowing you to achieve a higher search engine ranking. This may be termed as a kind of link building.

You can build link wheels by following the 6 simple procedures given below:

Step#1: Write a squidoo lens and link it back to your website or blog. Sqidoo lens basically refers to one person’s view expressed in the form of a single web page. The basic advantage of squidoo lens is that if someone is looking for recommendations regarding your topic area, your lens may lead them up to your website.

Step#2: Write meaningful and information loaded article about your topic area, linking back to your squidoo lens, and submit the article to various article directories. Remember to submit your article in only and only your niche, otherwise it’ll just be a waste of time.

Step#3: Next, create a hubpage of your topic and link it to the article you wrote and submitted to various directories. At Hubpages you can create a “hub”, which is basically one page of information of any topic. The biggest benefit of creating hubpages is that Google loves them and you are likely to rank higher if you’ve optimized your website keyword on the pages.

Step#4: Now build a Google Knol about your topic and include a link back to your Hubpage. Google Knol is designed to allow anyone to create a page on any topic which others can comment on, rate, and contribute to. It’s just like Wikipedia.

Step#5: The fifth step is to create a blogger blog and link it back to your Google Knol. In order to place links of different link wheels, the same blogger blog can be utilized.

Step#6: Lastly, you can end your link wheel either by leaving it “as it is” or by linking your website back to your blogger blog.

After following these simple steps, you’ll witness a considerable increase of your website’s ranking in the search engines.

What is a Sitemap?

A sitemap is a webpage that contains links for all pages a website has. If the site is huge, the sitemap may provide a view of general categories, not to each page, but to pages under certain subject headings. Link for sitemap page is often provided at the main page of a website.

Types of a Sitemap

There are two types of sitemaps:

• HTML sitemap
• XML sitemap

Both types of sitemaps are important for result oriented search engine optimization. An HTML sitemap provides a links for all the pages of a website. However an XML sitemaps guides search engine to crawl the pages of a website.

HTML Sitemaps

An HTML sitemap is a single HTML page that contains links to all the pages of your website. HTML sitemap is equally important for human visitors as well as search engines to browse your website completely. Link for HTML sitemap is often placed at the header or footer of a website.

If a website is huge or complex, an HTML sitemap helps visitors to reach the page they are looking for. From an SEO perspective, as the search engine’s robot (or spider) crawls your site indexing pages, it may find some pages on your site easier using this sitemap, rather than through the general navigation.

XML Sitemaps

XML sitemaps are created specifically for the search engines. All of the most popular search engines including Google, Yahoo and Ask.com utilize XML sitemaps as part of their process for indexing the pages of a website.
A well composed XML sitemap will tell the search engine what pages are in your site, how often those pages are updated, and when they were last modified. Using XML sitemap, search engines know which pages to revisit more regularly, and are likely to do a better job of indexing them.

Why Sitemaps are Crucial for SEO

Creating an HTML sitemap and a XML sitemap for your website could be the easiest thing you do to enhance your exposure on the web. Submitting your website’s sitemaps on search engines surely helps to get you onto the first page of Google’s results. If you haven’t yet submitted your website’s sitemap to search engines means your website’s existence on World Wide Web is probably not yet recorded.

Creating HTML sitemaps is as easy as creating a basic HTML page that contains links to all the pages in your site. However, you need to keep in mind that whenever you create new pages in your site, you will want to add those links on the sitemap as well.

You should be in the habit of submitting a sitemap to search engines a number of times a year. This allows you to update the search engine on any new pages in your site. If you create new pages on a regular basis, you may want to submit your sitemap more frequently to make the search engine spider visit your website regularly.

Conclusion

You will most likely find your search engine rankings climb after submitting a sitemap for the first time. Both HTML sitemaps and XML sitemaps are a good step in the right direction to improve your website’s exposure.

Getting traffic, rather meaningful traffic to a website is the ultimate goal of webmasters today. “How to get traffic to ones website?” has become quite a generic question floating all over the web and many SEO experts are giving their input on how website owners can get targeted traffic pouring to their websites. Some suggest optimizing site for the search engines, and some propose social media usage, while others tell how articles and Press Releases might help. Among all these methods, a person sure feels stuck in a maze with dead-end.

In this article, I’ll not boast about the tried and tested methods to increase traffic to your website, but will give you an account of what the expert says in this regard. Matt Cutts, as we all know, unveiled the 5 hints to direct targets to your website in USA Today. I have simplified them in easy words for you to understand them better, here they are:

Cutts says: “You have to make sure the keywords are on the page”

Identify your keywords and make sure they are also placed within the content. Cutts gives an example of a chiropractor from San Diego who complained about not being easily found by Google while he never used the keyword “San Diego chiropractor” anywhere within his site – now how senseless could that be!  So, appropriate usage of keywords in the web copy maximizes your chances of visibility in the search engines, hence boosting up your traffic a great deal.

Cutts says: “Tags are crucial; because what’s shown in search results most often are the title and description tags”

Accurately tagging your website and each of your webpage results in listing your site properly in the search engines and causing more people to click on it. Always use your main keywords in title and description tags, but make sure you don’t overstuff it.

Cutts says: “Google looks at more than 100 pieces of data to determine a site’s ranking”

Backlinks are important all the way. The more links pointing towards your site, the more your site will be popular, and ultimately the more traffic you’ll get in return. If renowned sites are linking back to you, Google may also consider “you” as a respectable player in the online market and will raise your position in the search rankings. One thing is to be noted here that while good backlinks are effective, similarly links from poor sites may be harmful for you and may even get your site penalized.

Cutts says: “ blogging is a great way to add links and start a conversation with customers and friends. It will cost you only time”

Create your own blog, update it by frequently posting on it. A blog helps increase your viewership, eventually leading to your followership. You can even link back to your site and write articles related to your site’s subject in your blog. The comments posted by net surfers on the blog may help you attain more links. If you are putting interesting and original information on your blog, you are automatically generating a smooth way for traffic to flow in.

Cutts says: “Google’s google.com/webmaster offers freebies to help get your site found”

Using Google’s Webmaster Tools  not only facilitates Google to locate your site, but you can make your site’s working effective. The best thing is that these tools are totally free! You can upload text based sitemap, discover errors, test out robots.txt, identify penalties, keywords that get maximum clicks, and broken links etc. These tools help you fix all kinds of issues facing your website and monitors it for smooth functioning and also tells whose linking to your site and how many times Google bots “crawl” your site for new content.

Follow these five simple tips given by the Google’s SEO guru himself, and gurantee a swarm of “targetted” visitors driving to your site and enhancing your business growth manifold.

Social Media Marketing is always underestimated by small business owners. They consider social media as a platform for advertising large brands. It is observed that social media makes business more accessible to potential customers.

It also enables small businesses to develop long term relationships and gain trust of the online community of millions of people around the world. If social media is used correctly it can enhance your online reputation and help in growth of your business. Here are some of the effective ways; a small business can follow to promote the business.

Creating a Facebook page

Facebook offers a tremendous feature of creating a fan page for your business. Using this feature you can create a profile of your company and promote it to the targeted people. Customers and prospects can become “fans” of your business, which connects their Facebook page with yours. Adding extras will give customers a reason to continue visiting your Facebook page to interact with your brand. You can easily share your product updates using your fan page.

Starting a blog

Creating a blog and keeping it updated with fresh content may seem time consuming, but it provides a reason for customers to come to your website on a regular basis. You can offer tips and information that your target market finds useful, and enable commenting on your blog posts to get a conversation started.

Using LinkedIn

LinkedIn allows you to create groups and discussions on any topic you like, make connections and contact people you’re interested in meeting. You can participate in the question and answer forum and establish yourself as an expert in your industry. LinkedIn.com helps small business owners make great impressions and expand their reach beyond their own front doors.

Tweeting

Effective use of Twitter requires regular updates and interaction with people. Find ways to help other Twitter users, offer useful information in your posts and links, and generate interest in your brand by being personable.

Video Publishing

Create a video or post video testimonials about your company on your website and video sites like Youtube.com. Posting relevant content such as videos to your site helps it to rank higher by the major search engines like Google. When people search keywords related to the content in your videos and your company, your videos could appear in the search engines and on You Tube giving you yet another way to connect with your prospective customers.