Entries Tagged 'Social Media Optimization' ↓

Face Book Fan Pages used in the most effective way are gateways; one-stop-shops. Thinking of your fan page as the exterior of a house, you want it to look as welcoming as possible. Your Facebook fan page should be set to point your target audience in the right direction of what they’re looking for and help them connect on a deeper level ,whether that means addressing to groups, or linking it to your website or social media marketing etc.

Before anything is started it should be clear that “Who’s our target?”or in other words we can say “Who are we and how do we want to represent ourselves to everyone?”

Here are the most effective, easy to implement and quite obvious ways to promote your fan page:

Create fresh content for people to want to join:

• Aggregate your blog feed.RSS allows to automatically update your fan page wall with your blog RSS. You may also want to import your blog feed to your fan page notes
• Try Static FBML .This application will add a box to your Page in which you can render HTML or FBML
• Add your personal photos, personal welcome-videos.
• Provide a place for interaction/self promotion. Use your discussion board to attract your fans and promote your site.

Invite your friends to join:

• Invite your friends yourself.
• Then ask your best friends to invite other people as well.

Try social ads:

• The best thing about Facebook advertising is that it can be very well-targeted. The Facebook ad campaign can be targeted to.

Promote on Twitter:

• Promote your Facebook fan page on twitter. There you can select to share status updates, links, photos, notes, and events with your followers on Twitter, directly from your Facebook Page.

Leverage your email contacts:

• You are likely to have a huge number of contacts in your email address book while doing business and networking on the Internet.

• Include your page URL in your email signature for business correspondence; Customer support, customer status updates and other automated messages;
• Leverage Gtalk status: let your Facebook fan page URL display whenever your IM contact hovers over your profile name.

Social Media Marketing is always underestimated by small business owners. They consider social media as a platform for advertising large brands. It is observed that social media makes business more accessible to potential customers.

It also enables small businesses to develop long term relationships and gain trust of the online community of millions of people around the world. If social media is used correctly it can enhance your online reputation and help in growth of your business. Here are some of the effective ways; a small business can follow to promote the business.

Creating a Facebook page

Facebook offers a tremendous feature of creating a fan page for your business. Using this feature you can create a profile of your company and promote it to the targeted people. Customers and prospects can become “fans” of your business, which connects their Facebook page with yours. Adding extras will give customers a reason to continue visiting your Facebook page to interact with your brand. You can easily share your product updates using your fan page.

Starting a blog

Creating a blog and keeping it updated with fresh content may seem time consuming, but it provides a reason for customers to come to your website on a regular basis. You can offer tips and information that your target market finds useful, and enable commenting on your blog posts to get a conversation started.

Using LinkedIn

LinkedIn allows you to create groups and discussions on any topic you like, make connections and contact people you’re interested in meeting. You can participate in the question and answer forum and establish yourself as an expert in your industry. LinkedIn.com helps small business owners make great impressions and expand their reach beyond their own front doors.

Tweeting

Effective use of Twitter requires regular updates and interaction with people. Find ways to help other Twitter users, offer useful information in your posts and links, and generate interest in your brand by being personable.

Video Publishing

Create a video or post video testimonials about your company on your website and video sites like Youtube.com. Posting relevant content such as videos to your site helps it to rank higher by the major search engines like Google. When people search keywords related to the content in your videos and your company, your videos could appear in the search engines and on You Tube giving you yet another way to connect with your prospective customers.

Social Bookmarking Sites are sites that allows users to bookmark favorite sites, blog posts and articles using tags or keywords to categorize and organize them; then other users can take these bookmarks and add them to their own collection or share them with even more users. Here are top 10 famous social bookmarking sites ,with information like inbound links, monthly visitors and Alexa Ranking, that are essential for Webmasters and SEO Experts for their internet marking and website promotion – The sites that consistently deliver some of the best content you’ll want to share, discover, and store. In Web Marketing world language, deliver more traffic, leads and conversions. Do Consider these social bookmarking sites in your website promotion.

1. del.icio.us

del.icio.us is a social bookmarking site that has rapidly taken off even more in popularity since being purchased by Yahoo. del.icio.us probably the most out of all these top picks, particularly to post interesting sites found around the Web. Also subscribe to quite a few del.icio.us tags, such as popular and reference, and get all the sites tagged with these keywords in RSS  reader of choice, Blog lines.

175,287,000 – Inbound Links | 3,309,174 – Compete Monthly Visitors | 2,000,000 – Approximate Monthly Visitors | 662 – Alexa Ranking

2. Digg

Digg is social bookmarking and social networking gone a little crazy due to the fact that anyone can submit a Digg (site), and then anyone can comment on those same Diggs. The most interesting feature of Digg has to actually be the comments on the sites and stories, since the Digg community is not shy about letting folks know how they feel about a particular Digg.

20,031,000 – Inbound Links | 8,119,906 – Compete Monthly Visitors | 3,600,000 – Quantcast Monthly Visitors | NA – Alexa Ranking.

3. Reddit

Reddit is a social bookmarking Web site that works much like Furl and del.icio.us: you register a username and password, and then start submitting and sharing your bookmarks. Reddit is similar to del.icio.us in that users are encouraged to vote on the links and stories that they feel are deserving of being in the top dog spot: it’s kind of a popularity contest, so to speak.

161,685,000 – Inbound Links | 4,908,990 – Compete Monthly Visitors | 1,300,000 – Quantcast Monthly Visitors | 441 – Alexa Ranking.

4. StumbleUpon

The beauty of StumbleUpon, to my mind: you are able to take advantage of a vast network of dedicated Web searchers who are finding utterly brilliant sites and sharing them with you. I do have to warn you, though – StumbleUpon is an incredibly addicting way to search the Web. I found myself up till 1:30 AM one weekend, blearily clicking the Stumble! Button over and over again, because the quality of the sites are just so amazing; you just keep on coming across stuff that instantly merits a bookmark of your own.

234,000,000 – Inbound Links | 4,418,609 – Compete Monthly Visitors | 1,100,000 – Quantcast Monthly Visitors | 362 – Alexa Ranking.

5. Mixx

Mixx offers up an eclectic mix of all sorts of bookmark able content; anything from videos to news to popular stories can be found here. Just pick a category and you’ll be able to find lots of stuff that might merit a bookmark of your own.

16,005,000 – Inbound Links | 879,108 – Compete Monthly Visitors | 2,200,000 – Quantcast Monthly Visitors | 645 – Alexa Ranking.

6. Diigo

Diigo is one of my newest favorite Web tools. Not only can you use Diigo to save your favorite Web bookmarks, yalso ou can use Diigo to put sticky notes on websites, highlight stuff you like, comment, and more.

8,933,453 – Inbound Links | 146,144 – Compete Monthly Visitors | 30,000 – Quantcast Monthly Visitors | 7,569 – Alexa Ranking.

7. Propeller

The way Propeller works is very similar to other social bookmarking sites such as Digg or del.icio.us. Users find stories, submit them, and other Propeller users can vote and comment on those stories, with the most popular stories rising to the top.

5,725,000 – Inbound Links | 1,164,549 – Compete Monthly Visitors | 624,000 – Quantcast Monthly Visitors | 1,801 – Alexa Ranking.

8. Newsvine

At Newsvine, you can read stories from established media organizations like the Associated Press as well as individual contributors from all around the world. Placement of stories is determined by a multitude of factors including freshness, popularity, and reputation. Contribution is open to all, and editorial judgement is in the hands of the community.

71,708,775 – Inbound Links | 1,142,779 – Compete Monthly Visitors | 1,300,000 – Quantcast Monthly Visitors | 5,545 – Alexa Ranking

9. Twitter

Share and discover what’s happening right now, anywhere in the world with your friends, family and co-workers.

486,750,806 – Inbound Links | 19,728,619 – Compete Monthly Visitors | 21,900,000 – Quantcast Monthly Visitors | 38 – Alexa Ranking.

10. Yahoo Buzz

The Web’s most remarkable stories, determined by people like you. Stories are ranked based on your votes, comments, emails, and searches.

20,031,000 – Inbound Links | 8,119,906 – Compete Monthly Visitors | 3,600,000 – Quantcast Monthly Visitors | NA – Alexa Ranking.

If you are interested in Social Media Marketing SMM fro you online business, SeoGp can offer you its affordable social media optimization services to promote your website thus making your business successful. Contact Us today for more information on Internet Marketing and SEO Services.

Today we all know what Social Media’s are. We all know MySpace, Facebook, Digg, Youtube, Twitter, etc. and we are simply loving them! Blogs, social networks, social bookmarking, social websites are some of the categories that come under this broad term called “social media”, and any potential methods used to optimize these in the best possible manner for your online business is called Social Media Optimization (SMO).

Social media has an edge over SEO in a sense that social media focuses your marketing towards your target audience and search engine optimization focuses your marketing towards the search engines. In short, SEO is about building rankings while SMO is about building communities.

As a general web user, you must not be interested in business uses of social media and you need not to know them too! But as a website owner, you may be missing out on a pretty good chance if not utilizing social media to get yourself maximum exposure. Here are five reasons why you need to put some serious thought in social media marketing:

Broad Audience: No matter what the nature or size of your business, you’ll get your audience right on target! Social media space is taken up by at least 80% of the web users, this is quite a considerable amount and your target audience will surely be among them.

Low Costs: The best thing about utilizing social media is its low costs, especially when the subscription is totally free! You are exposed to your relevant market at absolutely no price! What more can a person expect? Moreover, you can send one message to thousands of people with a single click, way convenient than traditional means of advertising—which is both expensive and time consuming.

Constant Growth: With each passing year social media is expanding the opportunities available for its users. It’s undergoing constant evolution, and the best thing would be to climb the ladder now before it’s too late and you get left behind…as it’s easy to understand something step by step then it is to understand as a bulk.

Link Building: Every single profile created will add to your benefit and work as a back link to your website. This may improve your link building, ultimately causing an increase in your link popularity and visitors.

Competitive Edge: Perhaps your competitors are also there, and your existence will be a good chance for you to fight back and beat them. Even if your competitors are not wise enough to use the platform, you’ll get an edge over them by doing so.

Hopefully these points will pull the trigger and make you consider marketing your website instantly with social media optimization & marketing. Try adopting the latest trends and this will help you achieve your business goals more easily and effectively.

“SeoGp” is a SEO Company that offers Internet Marketing and Best SEO Services including Link Building, PPC Management and Social Media optimization at affordable price.

Initially, Social Networks were intended for people to connect with each other, keep in touch with friends you can’t regularly meet and know what’s going on in their lives, share information, photos, interesting stuff and much more. Simply put, social networks emerged as everything it took to relieve day to day monotony and bond with family and friends.

After some time, another aspect that highlighted the use of social networks came forward, when business professionals thought of it as a good way to promote their products/services and target those who were interested. Although this was a good thing considering the fact that social networks were also planned to connect people of same nature, looking out for the same things, but were strangers. This made social networks a platform for people having same interest but no interaction, to communicate with each other and fulfill their requirements.

But no one knows how this simple plan turned into a rotten marketing practice, and now it has taken the social networks by storm. If you happen to have an account on any of the social networks like MySpace, Facebook, Orkut, Twitter, StumbledUpon etc. you must know exactly what I’m talking about. Yes! You got me…I’m talking about unknown friendship requests you get, I’m talking about that new friend you just added whose constantly filling your profile by advertising unwanted products, I’m talking about the unasked emails you receive in your mailbox with reference to your social network subscription, and so much more!

What’s all this nonsense anyways? In simple terms, we call it “misuse”. Social networks are being badly exploited by many SEO experts and marketing professionals. But the worst thing is that these so-called specialists do not even know whom to target and how! One free of cost tip for all you SEO’s and internet marketers would be to create a proper group regarding the entity you are promoting and then target the audience whom you think will be interested and ask them to visit that group. You can also join all the groups that relate to you and then add connections. This will not irritate the users as the thing you are marketing will be of their interest (which you have identified earlier through target market analysis) and it will broaden your chances of getting some solid customers. This will also diminish the misuse of social networks, and will improve the productivity of it.

There is a dispute among web marketers about which marketing method is more effective—social networks or search engine optimization? With the growing hype of social networks, many believe it works wonders and supersedes SEO, but the truth is quite opposite. So, without going into further details I’ll explain how.

Take it like this: when people create a profile on social networks they don’t do it to purchase certain products and services, they do it for relaxation and to keep in touch with those whom they have lost regular contact with. But when a person enters search phrases in the search engines, they are definitely seeking out for something. This evidently shows that a social network user is less likely to respond to your marketing message as compared to the search engine user.

So all you internet marketers bombarding social networks with useless marketing advertisements, take a moment to consider whether it’s giving you something in return or not, or is it just harming your credibility even more? Utilizing social networks is not a bad idea, but only if you know the right tactics, made at the right time, and on the right targets. Otherwise you’ll just end up wasting your time for no good!

To know more about how social networks work and how can you positively use them to promote your business, contact SeoGP. We excel in providing complete Social Media Optimization and Marketing and other Internet Marketing Services that will get you recognition in the SERP’s as well as among your potentials. Our Social advertising services can benefit your online business a lot from all aspect like traffic, sales and ROI

Before moving on to the details, we should first know what exactly is Social Media optimization? Blogs, Social News, Social Networking, Online Video are the elements facilitating the process to which we refer as social media optimization (SMO).

The concept following SMO is straightforward: apply optimizing changes to your site in a way that it is more easily linked to, more highly visible in social media searches, and more often included in all the related posts on blogs, forums etc.

Now, you must be asking yourself as to why you should care for social media optimization? Or what it has is in it for you? As a general Web user, understanding social media optimization may not be your cup of tea. But as a website owner, you seriously need to be conscious of the effects and possible benefits it could have on your website and business. To start with, the basic benefits of optimizing your site for social media are low costs (you can join any social community for free), high returns (because of having maximum impact and exposure), and that it can be used along with the other campaigns (like PPC, SEO, viral marketing etc).

Now comes the major benefit of SMO, and that would be: it increases traffic to your website! It’s as simple as that! But less than 20% website owners understand this true worth of optimizing social media to direct traffic to their websites. There are two types of social media’s: one is social websites (Digg, StumbleUpon, del.icio.us, Wikipedia, etc) and other is social networks (MySpace, Facebook, Orkut, YouTube, etc). Speaking of an average, almost 80% of the online users have a web presence by being a member of at least one of these social communities. They actively use the information provided to them through these communities and pass them along to their friends and family. Additionally, such social communities have become a reliable source of information for most of them. Now, if you have a website, and are looking for customers—optimizing social media is your one-step solution.

You may still not care about social media communities, but your customers might. And if they, your presence there will keep your brand name upfront and may send you thousands of new visitors. Social Media Optimization SMO saves you from going through all the channels to reach your customer, and makes your customer get back to you directly without going through the same channels. This direct link makes it easy on both the ends.

Social media optimization is all about floating your content so it could easily be found, circulated, and shared by the community. This may be done by inserting a “Digg This” button on your site blog or it may mean spending hours to create a piece of convincing content (link bait) that generates thousands of visitors to your site.

Social Media Optimization, when used at the right time, towards the right audience can bring incredible amount of traffic to your site. For starters, making way to the front page of Digg can offer you instant visibility. For already established, it can reinforce your brand image. The key to social media lies in knowing how to control it, and once you succeed in doing that you are able to attract new visitors into conversions.

Social Media Optimization, when used at the right time, towards the right audience can bring incredible amount of traffic to your site. For starters, making way to the front page of Digg can offer you instant visibility. For already established, it can reinforce your brand image. The key to social media lies in knowing how to control it, and once you succeed in doing that you are able to attract new visitors into conversions.

Here are some simple rules of SMO you can follow to give your users a good experience and attract them towards you:

• Identify your audience and know how to target it
• Be fresh and original. Write genuine content
• Make linking, tagging, bookmarking, and sharing easy for the users
• Make your content float through RSS feed, newsletters, and e-marketing.
• Be open to comments and reviews, and address to them properly

If you want to optimize your website in social media, and require complete Internet Marketing and SEO services, SeoGp will be honored to help you. We will reach out to social communities and bring a great deal of traffic attention to your company. When done by us; the influence and benefits of our social media optimization services will be huge for your website.