Constant Changes In Google Algorithm: Good Or Worse for SEO’s?

Google algorithms are like a pinball game – tricky, confusing, and constantly changing without us getting a grasp of what’s going on. Ask yourself, is this good for SEO and for SEO Exprets? Many of you would be rolling your eyes at such a question, some of you might say “yeah right, as if!” while the rest of you would think of me as insane. At first instance all you webmasters must be whining, because for all of us the answer is an obvious “NO”. We break the secret code to one algorithm and Google comes up with an update, and when we’re finished on that, another is on its way! But looking at it closely, it’s not as worse as you may think of it.

Although nobody likes the idea of such changes at first instance, but let’s see it this way: Innovations and discoveries are dependent on changes and change is a sign of progress and growth. Besides, playing a game is fun when challenges are there otherwise it may turn out to be quite boring. These constant algorithm changes must be taken as a way to groom you as professionals instead of crying over it.

SEO is a profitable business, and many SEOs go beyond what’s called “ethical” in order to promote their clients business. An aggressive approach is good in a profession, but Google makes you pay for overdoing it. Here are some tips for webmasters to follow in order to keep their site and its ranking unharmed each time Google modifies its algorithms:

•    Just do enough SEO that gives you a respectable ranking in the search engines and for which you don’t get penalized whenever Google wishes to revise its policies. Google hates over-smartness so keep everything to its moderate for your best benefit. This applies to all the techniques of SEO including link building, keyword density, tags etc. Also engage social media marketing for generating traffic to website.

•    Stick to white hat SEO practices. Google is also disgusted by spammers who manipulate the search results causing the searchers a very negative browsing experience and many times forcing them to leave the search engine. Oh, Google will be so pissed to find THAT out!

•    Do you want to know the one thing that Google bots simply love and can never ignore? That key ingredient is the “content”. Original and unique content on a website automatically lets you gain higher search rankings, despite the fact you optimize it for search engines or not.

Don’t let the updates upset you, for these changes are meant to facilitate the process of search for its users. Just avoid the dark side of SEO practices and focus on the positive promotion of your website, this will not only benefit you but will keep you in the good books of Google :)