Google Returns: Caffeine Update the Next Generation Search Engine Index

A Few weeks ago Google has announced about their Algorithm update code name as “Caffeine Update” in Google Webmaster Blog with the post entitled: “Help Test Some Next Generation Infrastructure”. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it. Instead, they’re providing a developer preview and are asking webmasters and power searchers to try it out and give them feedback. Unlike Google’s now-defunct SearchMash, which was intended for search experiments that wouldn’t necessarily be incorporated into Google’s main web search, the caffeine index seems to be an entirely new search infrastructure that will repace what exists now.

By reading this blog post, it seems that his new search engine index includes the efficient ways of web crawling, determining reputation and authority and returning more relevant results more quickly.

According to Matt Cutts, “the Caffeine update isn’t about making some UI changes here or there. Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure. But some of the search results do change, so we wanted to open up a preview so that power searchers and web developers could give us feedback”.

The underlying infrastructure changes do seem to have impacted user interface as it relates to universal search (likely because universal results are influenced by ranking and relevance signals). For the sample searches I did, the first ten results were fairly similar, but the existence and location of images, video, news, and blog posts was notably different.

You can check the search difference between the Older Version of Google and the New Google at following two sites:

http://www2.sandbox.google.com/ Google Beta Testing Version

http://www.comparecaffeine.com/ To Compare the Search Difference

By conducting some tests we observed following:

•    New Google is FAST: It often doubled the speed of Google classic.

•    New Google relies more on keywords: SEO professionals, your job just got a lot harder. The   algorithm’s definitely different. It has more reliance on keyword strings to produce better results.

•    Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (facebook) launching real-time search engines, they needed to respond.

•    It’s partially a response to Bing:  At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.

Still Google Caffeine Update is in process. We have no confirmation from Google that whether new search engine infrastructure is been applied or not. Keep a closer look on the search engine and keep noticing the changes in SERPS for different keywords and other changes.

After Caffeine Updates, SEO specialists will to have to go on a whole new platform for getting their clients to the top. And who knows how this new Google search works?  SEO Experts will have to start digging down the new rules to Page rank. But they do not need to worry about it as If you are a webmaster or an owner a website and if you do your job good, huge differences or updates for search engines don’t affect your site much. Just, prepare your websites or your articles for people, not for the Search Engines. (If people love your website, so search engines love.)

Let’s Hope that this update is to offer the best. Let’s see what Google’s new “Caffeine” update will bring to searchers. :)