Drive Targeted Traffic Effectively To Your Website—The Matt Cutts Way!

Getting traffic, rather meaningful traffic to a website is the ultimate goal of webmasters today. “How to get traffic to ones website?” has become quite a generic question floating all over the web and many SEO experts are giving their input on how website owners can get targeted traffic pouring to their websites. Some suggest optimizing site for the search engines, and some propose social media usage, while others tell how articles and Press Releases might help. Among all these methods, a person sure feels stuck in a maze with dead-end.

In this article, I’ll not boast about the tried and tested methods to increase traffic to your website, but will give you an account of what the expert says in this regard. Matt Cutts, as we all know, unveiled the 5 hints to direct targets to your website in USA Today. I have simplified them in easy words for you to understand them better, here they are:

Cutts says: “You have to make sure the keywords are on the page”

Identify your keywords and make sure they are also placed within the content. Cutts gives an example of a chiropractor from San Diego who complained about not being easily found by Google while he never used the keyword “San Diego chiropractor” anywhere within his site – now how senseless could that be!  So, appropriate usage of keywords in the web copy maximizes your chances of visibility in the search engines, hence boosting up your traffic a great deal.

Cutts says: “Tags are crucial; because what’s shown in search results most often are the title and description tags”

Accurately tagging your website and each of your webpage results in listing your site properly in the search engines and causing more people to click on it. Always use your main keywords in title and description tags, but make sure you don’t overstuff it.

Cutts says: “Google looks at more than 100 pieces of data to determine a site’s ranking”

Backlinks are important all the way. The more links pointing towards your site, the more your site will be popular, and ultimately the more traffic you’ll get in return. If renowned sites are linking back to you, Google may also consider “you” as a respectable player in the online market and will raise your position in the search rankings. One thing is to be noted here that while good backlinks are effective, similarly links from poor sites may be harmful for you and may even get your site penalized.

Cutts says: “ blogging is a great way to add links and start a conversation with customers and friends. It will cost you only time”

Create your own blog, update it by frequently posting on it. A blog helps increase your viewership, eventually leading to your followership. You can even link back to your site and write articles related to your site’s subject in your blog. The comments posted by net surfers on the blog may help you attain more links. If you are putting interesting and original information on your blog, you are automatically generating a smooth way for traffic to flow in.

Cutts says: “Google’s google.com/webmaster offers freebies to help get your site found”

Using Google’s Webmaster Tools  not only facilitates Google to locate your site, but you can make your site’s working effective. The best thing is that these tools are totally free! You can upload text based sitemap, discover errors, test out robots.txt, identify penalties, keywords that get maximum clicks, and broken links etc. These tools help you fix all kinds of issues facing your website and monitors it for smooth functioning and also tells whose linking to your site and how many times Google bots “crawl” your site for new content.

Follow these five simple tips given by the Google’s SEO guru himself, and gurantee a swarm of “targetted” visitors driving to your site and enhancing your business growth manifold.