6 Website Redesign SEO Tips to Tell Your Developer About

If you’re looking to redesign your website for the coming year, you must not ignore the SEO aspect this time! Make sure your web designer or Web Design Company is expert in designing a website that works well with search engines. Here are 6 redesign SEO tips your developer should know:

Website architecture:

Search engines consider how your site pages are connected together in order to determine their status within the site. This is termed as internal link popularity, or in Google terminology, “internal page rank.” To keep this internal linking high, don’t hide your traffic generating content too deep within the site.

Meaningful content:

When searchers find your industry specific products or services, they usually insert a question into the search bar. To get maximum benefit out of this user action, make sure your website content contains all the answers your potentials are seeking. Also avoid content duplication because this will take you nowhere – neither in terms of search engines, and nor in terms of business value.

Keep up with CMS and URL changes:

Usually the URLs change during redesign because of the new content management system or coding. Normally, search engines may take a little time to index the new URLs and give them the same influence as before. Therefore, it is vital that you redirect all previous URLs to the new ones in order to pass the link popularity of the old URLs onto the new ones, and also make sure that site visitors don’t receive 404-error page.

Navigational Menus:

Links inserted within the navigation menu should be coded SEO-wise. This way they are more visible and index-able. Also, avoid DHTML and Flash as they are completely invisible to the engines.

HTML elements:

To ensure search engine friendliness, instead of using automated process it’s always better to create custom descriptions for your HTML elements including titles, meta Tags, headers, URLs, and ALT Tags.

Session IDs:

To track your website traffic, session IDs work good. If this type of tracking is inherent in your system, use the canonical link element to maintain one URL for every page of content.

Search engine optimization is the need of time. So get your developers updated on these simple SEO tips, and you lay back and relax a high ranking website with volumes of traffic pouring in.